LARK HILL BREWERY

Lark Hill Brewery, located on my university campus was preparing to release their line of craft beers. Collaborating with the graphic design department, they asked students to design 12 beer cans along with an new design system that will get people talking about their upcoming beer.

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My pitch revolved around personal expression and cultural fusion- name the 12 new beers after the 12 original Greek gods, allowing the drinker to express their own unique personality through their choice of beverage. If they are feeling strong, perhaps a can of Zeus, god of thunder and storms. Flirty? Maybe a can of Demeter, representing love. Ready for a party? Try Dionysus, god of pleasure and parties.

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Each can also has a section on the back which tells the story of Lark Hill Brewery as well as that of the cans featured deity.

 

I personally hand painted each of the gods featured on the cans using watercolour paints and ink. Although depicting ancient deities, I made sure to keep the layout and designs of the cans modern and bright as to stand out on store shelves.

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